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Bleacher Report: The Crossover
Bleacher Report: The Crossover

Where A DodgerFound HisSoundtrack.

A social-first shoot centered on the making of a custom walk-up song for the Dodgers postseason run.

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Bleacher Report: Turn Me Up · YG x Kiké
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Bleacher Report: The Crossover

Sport meets culture: live and uncut. For Bleacher Report's Adidas-backed spot with Kiké Hernández and YG, Ocean Front produced a social-first shoot centered on the making of Turn Me Up: a custom walk-up song created for the Dodgers postseason run.

The piece brought together Kiké's personality, YG's studio presence, L.A. music culture, Adidas, and postseason baseball in a way that felt native to Bleacher Report's world.

Sportandculturearen'tseparatelanes:they'rethesameroad.BleacherReportlivesatthatintersection,andthispiecewasbuilttoproveit.

Behind The Shoot
Bleacher Report BTS 1
Bleacher Report BTS 2
Bleacher Report BTS 3
Bleacher Report BTS 4
Bleacher Report BTS 5
Turning A Walk-Up Song Into A Culture Moment

The Song
That Defined
A Postseason.

YG and Kiké Hernández. The studio. The diamond. A walk-up track built for one of baseball's biggest moments: and a film that captured how it was made.

Client
Bleacher Report
Sponsor
Adidas
Format
Social-First Film
Athletes
Kiké Hernández
Artist
YG
Platform
Instagram / YouTube
# Platform
0

Social-first production built natively for Bleacher Report's audience of millions.

# Collaborators
0

Bleacher Report, YG, Kiké Hernández: plus Adidas as title sponsor.

# Campaign Formats
0

Short-form social cut + extended studio film: optimised for feed and long-form.

# Year
0

Shot and delivered for the 2025 Dodgers postseason campaign run.

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Bleacher Report × Ocean Front, 2025
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