Work
Tennis Rwanda Children's Foundation
Tennis Rwanda Children's Foundation · 5× Telly Award 2024

A tennis courtin Rwandachanged everything.

Ocean Front built the campaign that brought the Tennis Rwanda Children's Foundation to a global audience — a film and content system that reached 12 nations, moved donors to act, and won five Telly Awards in the process.

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The Film

The sizzle reel.
Five awards followed.

Tennis Rwanda Children's Foundation  ·  Ocean Front Entertainment  ·  2024  ·  5× Telly Award Winner
Recognition
Telly Award Winner
2024 Telly Awards

The most decorated project
in the OFE portfolio.

Silver
Editing — Non-Broadcast
Writing — Non-Broadcast
Use of Stock Footage — Non-Broadcast
Bronze
Fundraising & Appeals — Non-Broadcast
Sports — Non-Broadcast

Sport as a vehicle.Production asa responsibility.

The Challenge

The Tennis Rwanda Children's Foundation uses sport as a vehicle for education, mentorship, and opportunity. Children who wouldn't otherwise have access to either. OFE was brought in to build the campaign that would take that mission from Rwanda to the world — and make the world pay attention.

The launch film reached 12 nations. It moved first-time donors to give and brands to partner. Five Telly Awards across Editing, Writing, Stock Footage, Fundraising, and Sports confirmed what the audience already knew: this was not a charity video. It was a film that happened to save futures.

TheTennisRwandaChildren'sFoundationusessportasavehicleforeducation,mentorship,andopportunity.

OFEwasbroughtintobuildthecampaignthatwouldtakethatmissionfromRwandatotheworldandmaketheworldpayattention.

Total Reach
TBC

Impressions across digital and broadcast. Launch period only.

Children Supported
TBC

Children supported annually. Through tennis, through education.

Donor Acquisition
TBC

Increase in first-time donor acquisition. Following the campaign launch.

Nations Reached
0

Nations reached. Measurable awareness. Real philanthropic impact.

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The Impact

Onefoundation.Onecourt.Twelvenations.Thousandsoffutures.Thisiswhatitlookedlike.

Purpose-driven.Campaign-quality.Builttoreachaudienceswhogive,partner,andact.

Tennis RwandaPurpose-Driven Campaign
The Impact

One foundation.One court.Twelve nations.Thousands of futures.This is what it looked like.

Purpose-driven. Campaign-quality. Built to reach audiences who give, partner, and act.

The Stills

Impact captured.
Nine frames. One truth.

The Mission
The Mission
The Foundation
The Foundation
On Court
On Court
The Next Generation
The Next Generation
The Community
The Community
The Future
The Future
Aerial View
Aerial View
Young Champions
Young Champions
The Ball
The Ball
What We Delivered

A campaign built to reach the world.
It did.

01
01
Launch Film
  • Hero campaign film — TRCF mission and impact
  • Award-winning edit, writing, and stock footage integration
  • Formatted for digital, broadcast, and social delivery
02
02
Campaign Content System
  • Sizzle reel and supporting content cuts
  • Impact stills across multiple formats
  • Social-optimised assets for global distribution
03
03
Global Reach
  • Campaign distributed across 12 nations
  • Digital and broadcast channel delivery
  • Measurable philanthropic impact and donor acquisition
04
04
Brand Partnership Platform
  • Campaign built to attract corporate partners
  • Credibility framework for brand alignment with TRCF
  • Positioned foundation for ongoing global investment
Recognition
5× Telly Award Winner — 2024
SilverEditing — Non-Broadcast
SilverWriting — Non-Broadcast
SilverUse of Stock Footage — Non-Broadcast
BronzeFundraising & Appeals — Non-Broadcast
BronzeSports — Non-Broadcast
Credits
  • Director & Executive Producer — Jordan Coe
  • Executive Producer — Iain Morgan
  • Post Producer / Lead Editor — Rob Henry
  • Producer — Jonny Renker
  • Talent — Phil Cox
  • Production Coordinator — Tyler English
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Tennis Rwanda Children's Foundation × Ocean Front Entertainment × 2024
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