A brand relaunch.A Sephora campaign.A Gold Telly.
Three shoot days. Six weeks from brief to delivery. A complete visual identity, a Sephora sizzle reel, product photography, and founder-led films — built for a Caribbean sun care brand ready to be seen.
The first Gold Telly
in the OFE portfolio.
Brand Collaboration
Use of Creator, Celebrity & Influencer — Social Video
Behind the Scenes
BTS — Social Video
A brand readyto be seen.OFE built the vision.
Cay Skin is a Caribbean sun care brand built around real skin, real confidence, and a founder vision that had never fully been shown to the world. OFE was brought in to change that. Three shoot days. A Sephora sizzle reel, product photography across every SKU, and founder-led films that put the people behind the brand directly in front of the audience.
The entire campaign — web, social, retail, paid media, and internal brand assets — delivered in six weeks. The industry responded: Gold Telly, Brand Collaboration, Social Video, 2024.
Every formula.
Shot to hold the shelf.
.jpg&w=2048&q=75)
.jpg&w=2048&q=75)
The brand,
in their own words.
The founders trusted OFE with the most personal part of the brand — themselves. What you see is unscripted confidence captured with the same production discipline as everything else in this campaign. That is a different kind of proof.
How It Was Made
The BTS film from this shoot won a Silver Telly. This is the gallery that tells you why.
.jpg)
.jpg)
.jpeg)
Production days. Studio and on-location.
Assets delivered. Photos, videos, and social across every format.
Weeks from brief to delivery. Complete campaign system.
Platforms served. Web, social, retail, paid media, and internal.
Three days in the studio.
A complete brand relaunch.
- Hero campaign film for Sephora retail placement
- Full campaign visual language established
- Formatted for retail, digital, and social delivery
- Full product suite shot in studio
- Soldier and on-swatch configurations
- Delivered across portrait, square, and landscape ratios
- Founder-led brand story — 16:9 and social vertical
- Unscripted, confident, campaign-quality
- Built for trust, conversion, and brand identity
- BTS content — Silver Telly 2024
- Platform-formatted social cuts and verticals
- Assets delivered across web, social, retail, paid media, and internal brand
★ Gold Telly Award + Silver Telly Award — 2024
Director / Executive Producer — Jordan Coe
Executive Producer — Iain Morgan
Director of Photography — Eric Soboleski
Post Producer / Lead Editor — Rob Henry
Production Coordinator — Tyler English
Sound — Tom Zmuda
