Built to launch a brand.Produced to last beyond it.
Six production days. Three soundstages. One complete content system — built to carry a brand from launch through every channel, campaign, and platform it would ever need to reach.
Scroll to see the work →The Brief Was Simple.The ExecutionWasn't.
JLO Beauty was launching. The content requirement was not a campaign — it was an entire content infrastructure. Product stills across 174 product shots in every configuration. Before-and-after photography. Focus group testimonials. Application videos. Hero campaign interviews. UGC organization. All of it planned, shot, and delivered as a single coordinated production.
Six days. Three soundstages running simultaneously. A crew of 100+. One team accountable for all of it.
The Hero Campaign Shoot
The hero campaign ran across three simultaneous setups — talent, lighting, and camera choreographed to hold the brand's visual identity through six full production days.
The Product & Stills Shoot
Every SKU shot in every configuration — solo, bundle, and kit — with consistent lighting, art direction, and retouching standards across all 174 product shots.
One production.
Every asset the brand would ever need.
- Talent-led campaign interviews
- Multi-camera hero setups
- Application video sequences
- Focus group testimonials
- 174 product shots across all configurations
- Solo, bundle, and kit photography
- Consistent art direction across all 174 shots
- Retouching and final delivery
- Clinical before-and-after photography
- Consistent lighting and staging
- Delivered for retail, digital, and paid media
- Social-first cutdowns
- Platform-formatted asset packages
- UGC organization and delivery
- Six days across three soundstages
- 100+ crew across all simultaneous units
- Single point of accountability
- Editing, color, sound, and finishing
- Platform versioning for every channel
- Complete asset library delivered
Fifteen
Products.
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