Built to launch a brand.Produced to last beyond it.
Six production days. Three soundstages. One complete content system, built to carry a brand from launch through every channel, campaign, and platform it would ever need to reach.
Scroll to see the work →The Brief Was Simple.The ExecutionWasn't.
JLO Beauty was launching. The content requirement was not a campaign. It was an entire content infrastructure. Product stills across 174 product shots in every configuration. Before-and-after photography. Focus group testimonials. Application videos. Hero campaign interviews. UGC organization. All of it planned, shot, and delivered as a single coordinated production.
Six days. Three soundstages running simultaneously. A crew of 100+. One team accountable for all of it.
The Hero Campaign Shoot
The hero campaign ran across three simultaneous setups, with talent, lighting, and camera choreographed to hold the brand's visual identity through six full production days.
The Product & Stills Shoot
Every SKU shot in every configuration (solo, bundle, and kit) with consistent lighting, art direction, and retouching standards across all 174 product shots.
One production.
Every asset the brand would ever need.
- Talent-led campaign interviews
- Multi-camera hero setups
- Application video sequences
- Focus group testimonials
- 174 product shots across all configurations
- Solo, bundle, and kit photography
- Consistent art direction across all 174 shots
- Retouching and final delivery
- Clinical before-and-after photography
- Consistent lighting and staging
- Delivered for retail, digital, and paid media
- Social-first cutdowns
- Platform-formatted asset packages
- UGC organization and delivery
- Six days across three soundstages
- 100+ crew across all simultaneous units
- Single point of accountability
- Editing, color, sound, and finishing
- Platform versioning for every channel
- Complete asset library delivered
Fifteen
Products.
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