They built the sets.Then they flooded them.
A pharmaceutical campaign unlike anything in the category. Three sets constructed from scratch. One pool flooded. Every frame captured underwater.
The production was too extraordinary not to document. OFE captured the making of the campaign — and that film won.
iDose TR is surgically precise.The campaign had to be too.
iDose TR is a sustained-release ocular implant — placed once, working continuously. In a category built on clinical claims and flat product photography, Glaukos needed a campaign that communicated the same qualities the product embodies: precision, control, and permanence.
The answer was to build a world as controlled as the procedure itself. Three sets — a doctor’s office, a bathroom, a living room — constructed from scratch and submerged in a private pool. Every frame captured below the surface. A pharmaceutical campaign produced with the discipline of a feature film.
Three films.Three worlds. One pool.
KV1 · Doctor's Office
KV1 · Animated
KV3 · Second Key Visual
iDose TR · Ocean Front · 2025
iDose TR is a sustained-release ocular implant — placed once, working continuously. For its campaign, Ocean Front didn't build a medical commercial. They built a world. Three sets — a doctor's office, a bathroom, and a bedroom — constructed in the Ocean Front studio, engineered to survive full submersion, and filmed entirely underwater.
From three key visual films to patient stories and a complete BTS series, every frame was captured in or around the water. The result: a body of work as precise as the product it represents.
Before the water.
Every set started dry. Built to survive full submersion, then loaded into a private pool.
Built.
Exact.
Strange.
Perfect.
The same set. The same attention. A completely different world.
After the water.
Reassembled underwater. Lit for camera. Four production days. No shortcuts.
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The people who trust it.
Social Cut — 01
Social Cut — 02
Social Cut — 01
Social Cut — 02
The proof that matters most.
A campaign this precise needed proof as specific as the procedure. Real patients. Real outcomes. Captured with the same care and control as every other frame in this production.
Patient Story
Brett — Patient Story Film
Case Study Film
iDose Case Study Film
Sets. Built from scratch. Engineered to flood.
Pool. Converted into a film set entirely.
Campaign films delivered. Each a complete world.
Production days. Build. Flood. Film. Interview.
One production.Every frame earned.
- 3 key visual films — KV1, KV1 Animated, KV3
- Full narrative, animated, and alternate treatments
- Color, sound, and finishing for broadcast and digital
- 3 fully submersible sets built from scratch
- Doctor's office, bathroom, and bedroom
- Engineered to hold structure and art direction underwater
- Real patient interview films
- Clinical case study documentary format
- Edited for digital, social, and healthcare media
- Platform-formatted cutdowns
- Optimised for Instagram and digital paid media
- Multiple aspect ratios from single production
