Building The StoryBehind A BreakthroughBrand
A multi-campaign creative partnership supporting a fast-growing healthcare brand across launch, education, patients, and Times Square.
From PackagingTo PatientsTo Times Square
A multi-campaign creative partnership for Tarsus Pharmaceuticals and XDEMVY, built to support a fast-growing healthcare brand across launch, education, patient storytelling, physician communication, internal engagement, and high-visibility public-facing moments. The work spanned original packaging photography, patient-led video and still campaigns, doctor and KOL editorial, staff animation content, and assets prepared for display on the Nasdaq Tower at Nasdaq MarketSite in Times Square.
Across multiple productions and post-production lifts, the campaign work brought together real patients, healthcare professionals, studio interviews, animation integration, motion graphics, still photography, retouching, color, sound, and cross-platform delivery. From HCP education and patient testimonials to social, web, conference, internal, and out-of-home content, the work helped Tarsus communicate a complex eye-care story with clarity, credibility, and scale.
Patient Stories
Video Deliverables
BTS Selects
Times Square Moment
Patient Testimonials
Real
Stories
Participants
The
Patients
Four real patients. Four authentic journeys. Photographed before their XDEMVY treatment to capture the truth behind the science.
Abby M.
Before XDEMVY
Craig M.
Before XDEMVY
Jared F.
Before XDEMVY
Sulma A.
Before XDEMVY
Product Photography
XDEMVY
In Focus
On Set · 44 Selects
Behind
The
Lens
44 selects from across the Tarsus productions. The crew, the craft, and the human moments between takes — every frame a piece of the story behind the story.
