A year of silence.Then this.
NOiD had been dormant for over a year. OFE was brought in to build the campaign that brought them back — a complete visual identity, shot and delivered to relaunch the brand into culture.
The Brief Was Simple.The ExecutionWasn't.
When a brand goes quiet for a year, coming back is not just a marketing decision — it is a creative one. The campaign has to earn the attention that the silence cost. OFE built the visual identity, the films, the stills, and the social content that gave NOiD a reason to be seen again.
The brief was not to document the brand. It was to redefine it. New aesthetic. New tone. New campaign system — built not for where NOiD had been, but for where it was going. The industry agreed. Silver Telly, 2026.
Digital views across launch week. Across every platform, every cut.
Above fashion industry benchmark. During the drop window.
Sales lift, direct-to-consumer. Campaign window only.
Capsule drops. One identity. No compromise.
The Film — Intention
The hero campaign film. Shot to establish the new visual language for the brand relaunch — confidence without noise, identity without explanation.
Gone for a year.Back with something to say.A new identity.Built to last.NOiD.
Culture-led. Campaign-confident. Built to re-enter the conversation and stay there.
Two Cuts.
One Campaign System.
Editorial Stills.
Hero + Four Frames.
On Set.
Behind The Lens.
.jpg)
A complete campaign system.
Built to bring a brand back.
- Hero campaign film — Intention
- Secondary campaign film — NOiD White 16x9
- 3 social vertical cuts — Unfinished Business + Evergreen
- New brand aesthetic — direction and execution
- Complete look and feel for relaunch
- Consistent visual language across all formats
- Hero still + 4 campaign stills
- Consistent art direction across all frames
- Delivered across portrait, square, and landscape ratios
- Platform-formatted vertical cuts
- Optimised for Instagram and digital paid media
- Multiple aspect ratios — one production
- Executive Producers — Jordan Coe + Iain Morgan
- Creative Director — Tyler English
- DP / Editor — Ryan Williams-Abrams
- Camera Operator — Daisy Bolger
- Talent — Cheikh Tall
- Gaffer — Matt Morgan
- Lighting Tech — Justin Walsh
- Grip — Caleb Murrell
- Stylist — Daemonte Phillips
