

Smile Actives: Whitening Campaign
The SmileDoes TheSelling.
A one-day stills-and-motion campaign built around an at-home whitening product.
↓ Scroll
Hero Campaign Film
Hero 30: Smile Actives × OFE
Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·
SA
Smileactives: Whitening Campaign
One shoot day. The full system. For Smileactives, Ocean Front produced a complete stills-and-motion campaign in a single day: building a bright, high-energy content system around an at-home whitening product designed to work with the toothpaste people already use.
The production combined polished product stills, colorful tabletop setups, lifestyle moments, talent-led application, and web-ready motion spots built for direct-response performance.
Finals: Campaign Stills
17 Deliverables




Advanced Whitening
Smile
Actives






Campaign Films: All 15 Spots
Motion Built
To Convert.
Full
Product System












On Set
Behind
The Scenes

.jpg)
