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Smile Actives
Smile Actives: Whitening Campaign

The SmileDoes TheSelling.

A one-day stills-and-motion campaign built around an at-home whitening product.

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Hero Campaign Film
Hero 30: Smile Actives × OFE
Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·Smile Actives: Advanced Whitening: Ocean Front ·
SA

Smileactives: Whitening Campaign

One shoot day. The full system. For Smileactives, Ocean Front produced a complete stills-and-motion campaign in a single day: building a bright, high-energy content system around an at-home whitening product designed to work with the toothpaste people already use.

The production combined polished product stills, colorful tabletop setups, lifestyle moments, talent-led application, and web-ready motion spots built for direct-response performance.

Finals: Campaign Stills
SA holding product
SA brushing Charlie
SA soldier hero
SA Gabriella holding
SA flat lay

Advanced Whitening

Smile

Actives

Smileactives 1
Smileactives 2
Smileactives 3
Smileactives 4
SA product still
SA group lifestyle
Campaign Films: All 15 Spots

Motion Built
To Convert.

Full
Product System

SA product
SA product 2
SA product 3
SA product 4
SA product 5
SA product 6
SA product 7
SA product 8
SA product 9
SA product 10
SA product 11
SA product 12
On Set

Behind
The Scenes

BTS 1
BTS 2
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